WHAT IS YOUR MOOD?

LET'S TALKING BRANDING

Branding is not only about getting your target market to select you over the competition but about getting your prospects to see you as the sole provider of a solution to their problem or need.

The objectives that a good brand will achieve include: 

  • Clearly, delivers the message
  • Confirms your credibility
  • Emotionally connects your target prospects with your product and or service.
  • Motivates the buyer to buy
  • Creates User Loyalty 

NOW LET'S SET THE MOOD

A mood board is a collection of images, patterns, type examples, and colors that inspire your brand. While I’m sure you have a secret Pinterest board full of “inspiration” photos pinned for your business, have you taken the time to really look at it and narrow down what you have saved?

As part of my client process, I give them the homework of creating a secret Pinterest board and invite them to go wild pinning everything that inspires them and feels speaks to who their ideal client is, to what their brand represents. 

HERE IS ONE OF OUR RE-BRANDING CLIENTS MOOD BOARD

 

 

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NOW WHAT?

I use mood boards to help as we design for clients in order to keep the same visual consistency throughout the designs and variations. I also, as part of my deliverable files, give my clients their mood board so that they can continue to make smart visual decisions in their business. What are some ways that you can use a mood board?

Yakita Wilkinson